Somewhat of a philosophical question, I know.

As you might have figured by now, I’m not Jennifer Lopez but my name is Joana Lopes (fun fact, my dad is also a J.LO). I’m also not from the Bronx but Lisbon and I’ve chosen Manchester as my home over a decade ago. 🌧️ 🐝

I have over a decade of experience across multiple industries and roles but I’ve been mainly focusing in Product and Branding for the past few years because I love solving problems for people and brands. I’ve worked for a bunch of brands such as Adidas, Real Madrid, Manchester United, Volkswagen, Carlsberg, Amadeus, Asahi, Manchester City Council and many, many more - I’ve truly done a bit of everything.

I was also the co-founder of Agora a non-profit organisation based in Hackney, London, so I’ve been busy!

In my free time I offer mentorship to other designers who want to learn more about Product and UX. I’ve been doing it for many years but have recently joined ADP list, so if you would like to book some time with me you can find me there. Ah, nearly forgot, I also love plants and dogs → that’s my firstborn Lucy.