So, who am I?

Somewhat of a philosophical question, I know.

As you might have figured by now, I’m not Jennifer Lopez but my name is Joana Lopes (fun fact, my dad is also a J.LO). I’m also not from the Bronx but Lisbon and I’ve chosen Manchester 🌧️ 🐝 as my home over a decade ago. I have also recently become officially a brit!

I’m a WCAG-Certified Product Designer with 10+ years of experience and I specialise in digital accessibility and inclusive design. I have a passion for solving complex user and brand problems across a very diverse set of industries and I’ve worked with names such as Adidas, Real Madrid, Manchester United, Volkswagen, Carlsberg, Amadeus, Asahi, Manchester City Council and many, many more.

In my free time I offer mentorship to other designers who want to learn more about Product and UX. I’ve been doing it for many years but have recently joined ADP list, so if you would like to book some time with me you can find me there. I was also the co-founder of Agora a non-profit organisation based in Hackney, London, so I’ve been busy!

Ah, nearly forgot, I also love plants and dogs → that’s my firstborn Lucy.

Let’s talk

If you also love plants and dogs and want to reach out to talk about them or about my work you can find me on instagram or on linkedin.

You can also email me on joanamfsl@gmail.com or even better: you can drop me a message there →

Kind words from my peers

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Kind words from my peers *

"Jo is an incredibly experienced UX designer with a vast amount of knowledge and I learned so much from collaborating with her."

Amie Marsh
Senior Creative Designer

"Joana’s attention to detail and dedication to understanding the needs of the user, truly set her apart."

Hannah Waugh
Head of Marketing

"Joana is a fantastic designer and collaborator."

Andrew Buxton
Senior Full-stack Developer

"For more than 2 years she has been an essential member of the Real Madrid team here at Fanatics, providing always excellent creative campaigns that helped the team to achieve targets."

Marta Andikoetxea Arana
Ecommerce Manager