Hello, I’m J.LO,
a Lead Product Designer
(from Lisbon, not the Bronx).
I turn complex issues into simple and inclusive solutions and I’ve worked with names like Real Madrid, ADIDAS, Carlsberg, Manchester City Council and many more.
↑ 70%
Average improvement across projects
From safer factory floors to faster dev builds, every project I've worked on has moved something in the right direction.
WCAG Certified
UX Design Institute
Accessibility is crucial in everything I do, trust me I’m certified ✨
10+
Industries
Startups, scaleups, and global brands across sports, food & beverage, housing, sustainability, and SaaS.
12+
Years of experience
Designing mobile apps, web platforms, and websites and leading campaigns and rebrands.
Selected projects
Making Social Housing Inclusive
Wolverhampton Homes
How I led Wolverhampton Homes’ website redesign and improved their tenants home management and support experience.
+50%
Easier journeys
100%
WCAG 2.1 AA compliance
Rebranding Sustainability
Loopi
How I led the rebrand of a second-hand fashion marketplace with sustainability and inclusivity in mind in only 3 months.
↑ 40%
Task completion rate
20%
Faster task completion
Kind words from my peers
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Kind words from my peers *
"Jo is an incredibly experienced UX designer with a vast amount of knowledge and I learned so much from collaborating with her."
Amie Marsh
Senior Creative Designer
"Joana’s attention to detail and dedication to understanding the needs of the user, truly set her apart."
Hannah Waugh
Head of Marketing
"Joana is a fantastic designer and collaborator."
Andrew Buxton
Senior Full-stack Developer
"For more than 2 years she has been an essential member of the Real Madrid team here at Fanatics, providing always excellent creative campaigns that helped the team to achieve targets."
Marta Andikoetxea Arana
Ecommerce Manager