Real Madrid x ADIDAS
A bit of personal branding exploration, playing with bold colour and minimal shapes to land on something that finally felt like me.
Industry
B2C
E-commerce
Sports
Role
UI/UX Designer
Company
Real Madrid
Adidas
About the project
I led and directed this campaign as Lead Designer for Real Madrid's Official Store. Over my time there, I owned creative direction across numerous campaigns, including a strong focus on children's products.
These were some of the most rewarding to lead, giving me scope to push bold colour palettes and take real creative risks. I directed the full concept development and photoshoot execution from start to finish.
