Hello, I’m J.LO!
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Hello, I’m J.LO! *
I'm a Lead Product Designer who started in Graphic Design but loves both equally, just like two children I can’t pick from.
Recent Projects
Making Social Housing Inclusive
Wolverhampton Homes
How I helped Wolverhampton Homes redesign their website and improve their tenants home management and support experience through accessible principles.
Rebranding Sustainability
Loopi
How I helped build a new second-hand fashion marketplace from scratch with sustainability and inclusivity in mind in only 3 months. Sounds exciting? Absolutely. Stressful? Also yes!
Some of my clients
✨ Kind words from my peers ✨
“Jo is an incredibly experienced UX designer with a vast amount of knowledge and I learned so much from collaborating with her.
She not only helped me get up to speed with Figma but also brought creativity and passion to every project we worked on. Her work ethic and dedication are unmatched and she consistently goes above and beyond.
It was truly a great experience working with her, and I’d highly recommend her to anyone looking for a talented, hardworking and passionate designer.”
Amie Marsh
Senior Creative Designer
“A fantastic designer and collaborator.
Joana and I were in the same team, so the majority of the features our team worked on had been designed by Joana. When starting on a new feature it was always a pleasure to look through the designs (both Figma and detailed prose) that Joana provided; it was clear what problem was being solved and how we would solve it.
User experience is always a priority for Joana, and she remains open to discussions about alternative approaches when it makes sense for implementation. Her flexibility and collaborative spirit fosters a strong sense of teamwork.
I have no doubt that any project Joana takes on will be visually stunning and achieve outstanding results, and I look forward to working with her again in the future.”
Andrew Buxton
Senior Full-stack Developer
“Joana’s attention to detail and dedication to understanding the needs of the user, truly set her apart.
I had the pleasure of working closely with Joana on several key projects, and I can confidently say that she is an exceptional product designer. Joana has a rare ability to balance creativity with user-centric design, consistently delivering intuitive and visually compelling solutions.
Beyond her technical skills, she is a fantastic collaborator, always open to feedback and bringing fresh ideas to the table. She played a crucial role in elevating our product designs, and I’m certain she will be an asset to any team.
Hannah Waugh
Head of Marketing
“Joana is one of the most talented designers I have worked with.
For more than 2 years she has been an essential member of the Real Madrid team here at Fanatics, providing always excellent creative campaigns that helped the team to achieve targets.
Her outstanding creative skills and professionalism will be missed.”
Marta Andikoetxea Arana
Ecommerce Manager